Taking inspiration from the stars (currently obscured by a thick layer of snow-clouds over Brighton) we bring you the online publishing tech buzz for 2010: what’s up, what’s down – and what’s coming back for a second time around.
This isn’t completely a matter of personal prejudice. We’ve taken as a starting point the Gartner hype curve, which charts emerging technologies as they ascend the Peak of Inflated Expectations, plunge into the Trough of Disillusionment, then haul their way painfully back up the Slope of Enlightenment - finally reaching the Plateau of Productivity. We’ve simply selected the technologies most relevant to online publishing, and added a few others based on our own experience (and personal prejudice).
We should emphasize that this is all about hype. We don’t expect the growth of adoption in e-books to slow down, for instance, we just expect to see a lot more negative comment about them – e.g. The Daily Mail digging out a tame scientist to say that they give you cancer.
It’s a light hearted, seasonal exercise and does not necessarily reflect the views of Semantico’s highly qualified consultants and developers, whose steely pragmatism and focus on the client business case lead them always to rise above the froth of mere fashion!
|
Apps Open source Augmented reality Google Wave Video search Context delivery architecture (CoDA) Surface computers 3D printing |
Microblogging (Twitter) e-book readers Social software suites Home health monitoring Knowledge management Vista
|
Wikis Web 2.0 Tablet PC Electronic paper Mobile payment systems Location-aware applications Mobile learning SOA Speech recognition
|
Rising star
In a black hole
Back on the chartShare this page
Richard Padley
Managing Director,
Semantico
I read this article which is interesting. I liked the way you have classified the rising star, in a black hole and back on the chart. However I would be interested in knowing why exactly the e-book readers are under the black hole category. With so much of activity going on in this area especially. I would have imagined it to be classified under the rising star category. Even the Digital World that is to be convened in NY has been posting raving reviews about the e-readers and the way it is going to change the entire reading experience. I would look to hear from you your views.
Cheers
Pradip
Seriously dude,
Open Source is like.. so 2009…
And what happened to the cloud man…
Maybe because you’re IN the cloud – you can’t SEE the cloud?
That’s Gartner’s assessment, Pradip. I must admit it puzzled me a bit, but then remember that this is solely about hype – ie the coverage of new devices/services tends to be adulatory until it reaches a point of saturation, and then the negative stories and views start appearing. This process often bears no relation to commercial reality or even adoption. In this case, also, Gartner might have been anticipating that the release of Apple’s iPad – a launch that has been in the rumour mill for some time – would be a big negative for e-readers. Thanks for your reply!
Clearly, I’m in the cloud – or is that just old-fashioned marketing smoke and mirrors ..?